Title

MAIN TITLE: Ponderings of a PPC Professional 

SUB-TITLE: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing

Author

Kirk Williams

Genre

Non-fiction

Book description

Not all who ponder are lost. This is a unique PPC book, in that it does not primarily consist of Pay-Per-Click tactics or technical aspects of account creation and management (the what), but rather the framework of philosophy (the why). Kirk uses his years of experience managing PPC accounts and navigating the complexities of building his agency, to share thoughtful insights in a humorous fashion. Whether the reader is just beginning in the world of PPC, or is a tried and true expert hoping to find creative solutions to common problems, Ponderings of a PPC Professional is worth the read.

Target audience

Digital Marketing Professionals and students. Typically 18 - 45 age. Both male and female.